Established and curated by lifelong dance and fitness aficionado Claire Heaslip, Grace & Aibell provides a complete casual lifestyle wardrobe for the modern woman, inspired by the beauty and elegance of the ballet silhouette designed by Pepper-Mayne of London. The brief was to create a brand that embodied the spirit of this range.
Our logo is approachable, easy to read, and takes full advantage of our name recognition. Optical kerning, refined weight, and defined clear space, as well as well delineated placement in relation to other content, all help to make it as instantly recognizable as possible.
Our typography is as unique and easy to use as we are. Inspired by the world’s best used transportation examples, it was designed to maximize its impact across all applications while keeping it easy to read, ownable, and highly recognizable.