Case Study
Telnyx™ - Connectivity made simple

Say hello to Aibl. Wait! stop everything,

There are 638 Primary Personality Traits. 234 are Positive, 292 are Neutral, and 292 are Negative. Why leave your customers experience to chance? Introducing traitly. We apply advanced machine learning algorithms to your data. Predict how likely your customers are to convert or churn. Create personalised onboarding and retention experiences for customers who are at risk. There are 638 Primary Personality Traits. 234 are Positive, 292 are Neutral, and 292 are Negative.

Why leave your customers experience to chance? Introducing traitly. We apply advanced machine learning algorithms to your data. Predict how likely your customers are to convert or churn. Create personalised onboarding and retention experiences for customers who are at risk.

Role/Fields
Web Design, UI/UX, Marketing
Credits
Copy by the wonderful Kathy Goody

Crafting a New
Visual Identity

There are 638 Primary Personality Traits. 234 are Positive, 292 are Neutral, and 292 are Negative. Why leave your customers experience to chance? Introducing traitly™. We apply advanced machine learning algorithms to your data. Predict how likely your customers are to convert or churn. Create personalised onboarding and retention experiences for customers who are at risk.

Brand Guidelines

We didn’t have a PM working on the project who could do full-scale research, so I took the initiative and created a quick sprint in order to learn more about the market, product, target audience, and competition.

Research &
User Experience

Research

We didn’t have a PM working on the project who could do full-scale research, so I took the initiative and created a quick sprint in order to learn more about the market, product, target audience, and competition.

User Experience

Working with data collected during the research phase, I was able to set up user flows which we reviewed with the team. After that, we continued with the first version of wireframes.

Wireframes & Prototyping

Quick, low-fidelity, black and white wireframes helped us decide what to include in the final experience. Some “nice to haves” were cut out for the sake of the site’s unity.

We completed a few rounds of updates to ensure the wireframes included everything we needed then moved on to designing the UI, which you can dive into in the next section.

Note: All wireframes were created in Sketch and shared via InVision for feedback.

Design Language
System

There are 638 Primary Personality Traits. 234 are Positive, 292 are Neutral, and 292 are Negative. Why leave your customers experience to chance? Introducing traitly™. We apply advanced machine learning algorithms to your data. Predict how likely your customers are to convert or churn. Create personalised onboarding and retention experiences for customers who are at risk.

Moodboard

User
Experience

There are 638 Primary Personality Traits. 234 are Positive, 292 are Neutral, and 292 are Negative. Why leave your customers experience to chance? Introducing traitly™. We apply advanced machine learning algorithms to your data. Predict how likely your customers are to convert or churn. Create personalised onboarding and retention experiences for customers who are at risk.

234 are Positive
292 are Neutral, and 292 are Negative.

Primary Personality Traits.
234 are Positive, 292 are Neutral, and 292 are Negative.

Wireframes

There are 638 Primary Personality Traits. 234 are Positive, 292 are Neutral, and 292 are Negative. Why leave your customers experience to chance? Introducing traitly™. We apply advanced machine learning algorithms to your data. Predict how likely your customers are to convert or churn. Create personalised onboarding and retention experiences for customers who are at risk.

Website &
App Designs

There are 638 Primary Personality Traits. 234 are Positive, 292 are Neutral, and 292 are Negative. Why leave your customers experience to chance? Introducing traitly™. We apply advanced machine learning algorithms to your data. Predict how likely your customers are to convert or churn. Create personalised onboarding and retention experiences for customers who are at risk.

234 are Positive
292 are Neutral, and 292 are Negative.